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Case study · Luxury property

Natadesa

Elevating an elite property brand and delivering high-quality leads for IDR 13 billion units.

Digital MarketingWebsite Development
400+
Leads from Meta Ads
Cost per lead IDR 144K
134
Leads from Google Ads
Cost per lead IDR 122K

The challenge

  • Old website did not match the brand's elite positioning
  • No clear way to capture premium buyers
  • Ads were not producing consistent hot leads

What we did

  1. 01
    Buyer personas from real dataPast buyer age, location, interests, income signals and behaviour.
  2. 02
    Precise audiencesRetargeting plus tiered 1–5% lookalike audiences.
  3. 03
    Luxury website redesignA site that matches the brand and converts better.
  4. 04
    Quality over volumeFull-funnel Meta Ads with premium creative, tuned for qualified leads.

Inside the work

[Dummy quote] Fewer, better leads: exactly what a luxury development needs.
[Client name], Marketing, Natadesa

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